LEGENDARY FLAVOR

  • Client: Stubb's BBQ Sauce / Role: Art Director + Writer
DESCRIPTION:

You couldn’t write a more interesting character than C.B. Stubblefield, the founder of Stubb’s BBQ sauce. While not particularly successful in business, he became a true Texas legend by blazing his own trail and leaving love & happiness in its wake. For the 2017 campaign, we wanted to pay tribute to this authentic figure through archival images and footage. We also reenacted a few of our favorite stories as web videos to promote the legend to a new generation of Bar-B-Que fanatics.

CREDITS:

Craig Mikes (ECD) + George Ellis (CD/Writer) + Vicki Russell (Producer) + Berndt Mader (Director) + Matt Morris (Motion Graphics)