Case Study

OVERLY UNCOMPLICATED

  • Client: Cargill / Role: Art Director
DESCRIPTION

The assignment was to rebrand a 70-year-old sausage company. Research indicated that the category was shifting toward more eclectic and artisanal ingredients. Even the ads were starting to sound pretentious, using fancy words words like “ecclectic” and “artisanal.” We took a different approach.

CREDITS

Craig Mikes (ECD) + George Ellis (CD/Writer) + Randall Kenworth (Writer) + Vicki Russel (Producer) + Tod Campbell (DP)