APOTHIC INTERACTIVE CAMPAIGN
APOTHIC DARK EXPERIENCE
  • Client: Apothic Wines / Role: Creative Director
DESCRIPTION

A leader in the premium wine category, Apothic Red is one of the top red blends among millennials. Their brand team asked us to develop a mysterious and compelling story that would reach across the family of products while challenging expectations in the category.

CREDITS

Craig Mikes (CD) + George Ellis (CD/Writer) + Vicki Russell (Producer) + Jake & Scott Friedman (Directors/Developers)