Conceptual ad for Alamo Drafthouse Cinemas promoting their passion for cinema and the film-viewing experience. Nothing ruins a great night at the movies like a douchebag, err patron, on phone during the movie. WTF, Chad, can't it wait 75 minutes?
Copy can evoke strong visuals. Visuals can also deliver clear messages. The blending of visuals and symbols is a limitless medium for expression and creativity.
Creating headlines by hand is a special exercise. There are endless variables and the result is 100% authentic. I often create typography by hand and then bring the drawings into the computer to stylize and refine.
Laying out headlines is one of the primary vehicles used to deliver a message. I am always looking at new techniques and ways of developing evocative headlines.
Using the space within the design is exciting to the viewer because it brings them into the art - they are part of the context. This is very different from enountering an ad on a page or on one of our screens where it is clearly contained. Even this aisle, which is full of packaging and competing ads, can become the canvas.
Legendary BBQ Sauce
The toolbox is large and full of odds & ends. Sketching, painting, illustration, image manipulation, loads of adobe tutorials and a bunch of tricks I've picked up from talented creatives I've been privileged to work with.
© Drew Hammond 2022