WORLD OF APOTHIC

  • Client: Apothic Wines / Role: Art Director + Writer
DESCRIPTION

A leader in the category, Apothic is one of the top red wine blends among millennials. Their brand team asked us to develop a mysterious and compelling story that would reach across the family of products, while challenging expectations in the category.

CREDITS

Craig Mikes (ECD) + George Ellis (CD/Writer) + Vicki Russell (Producer) + Plummer/Strauss(Directors) + Staci LeVan (Editor) + Nick Finland (Color)