CREATIVE DIRECTION

It goes like this: There is a meeting. A client gives us a target audience and some specific goals. After the meeting, we get to work. Researching, brainstorming, prototyping, second-guessing. After a while, we’ll put some pictures together with some words. Add some personality. Some backbone. Eventually, we end up with a group of ideas that walk and talk and resemble ads. Then, we march those newly formed ideas out in front of a firing squad of marketing and account managers to see if any are bulletproof. This portfolio is a collection of some of my favorite ideas that have survived this process.